Meet The Purist: soap with nothing added. No fragrance, no essential oils, no colourings. Just a short list of natural plant oils and butters, made by hand in small batches.
For little ones. The Purist is made to be shared with the whole family, from babies and toddlers right up to grown-ups. (The NHS suggests just plain water for a baby's first month, so it's perfect for once those early weeks have passed.) It also makes a lovely, useful gift for a new arrival.
For fragrance-free routines. If you prefer unscented products, or find strong scents too much, The Purist keeps things beautifully simple.
Made the slow way using the cold process method, with olive, coconut, avocado and castor oils, shea and cocoa butters, and coconut milk. Cured for four weeks, giving a creamy lather and a long-lasting bar.
Every ingredient is listed below, so you can see exactly what's in it.