Purified water that has had contaminants removed in order to maximize shelf life of the finished product and improve cleaning power.

A highly effective, plant-derived, biodegradable, non-ionic surfactant that has the ability to loosen and aid removal of oily residues and emulsify essential oils. It is ECOCERT Certified. 

A mild and gentle non-ionic plant-based surfactant made from derivatives of Coconut Oil and Glucose. Non-ionic surfactants are not deactivated in hard water so this ingredient is added to boost foam and support the detergent system. It is Soil Association and ECOCERT approved.

Sodium Coco Sulfate (SCS) is a COSMOS-certified anionic surfactant that the Soil Association also permits. It is derived from the fatty acids found in coconut oil and . It's important to note that SCS should not be mistaken for Sodium Lauryl Sulfate (SLS) or Sodium Laureth Sulfate (SLES). Unlike SLS and SLES, which go through the ethoxylation process and are often made from palm or crude oil, SCS is not ethoxylated and has a larger molecule size, so it cannot penetrate the skin and, therefore, is much less likely to cause irritation. In our washing-up liquid, Sodium Coco Sulfate is used to improve foaming and assist the detergent system. It is readily biodegradable, environmentally friendly and skin-friendly.

Denatured Alcohol and Isopropyl Alcohol are selected for performance and a streak-free finish. They’re the same everyday alcohols found in perfumes, hand sanitisers and skincare. The denatured alcohol is a high-grade ethanol, denatured to meet UK requirements and designed for use with essential oils. Together they evaporate cleanly, help the essential oils and preservatives stay evenly dissolved for a clear formula, and leave no residue. Both are readily biodegradable.

Also known as soda ash or washing soda - used as a builder in detergent powders and tablets for water softening in the washing process. It effectively tackles dirt and its abrasive nature cuts through grease and grime. Can be used to clean various items around the house.

Also known as baking soda - a very effective abrasive cleaner and deodorizer that replaces many chemical-laden, lab-derived ingredients in our daily lives. We use 100% pure, naturally sourced sodium bicarbonate that is environmentally sustainable with minimal CO2 emissions.

Also known as oxygen bleach, it is made from sodium carbonate and hydrogen peroxide. It is an environmentally safe bleaching agent that offers many of the same functional benefits as liquid hydrogen peroxide. It dissolves into water rapidly to release oxygen and provides powerful cleaning, bleaching, stain removal and deodorising. It has the added advantage of having no odour and is colour and fabric safe. We use 100% pure sodium percarbonate.

A plant-derived humectant, used alongside our xanthan gum. The gum is blended into the glycerin first to form a smooth paste, so it disperses evenly through each formula instead of clumping. Made from soy and coconut oils, pharmaceutical-grade, and readily biodegradable.

A naturally derived thickener that gives our liquid formulas their body and smooth, even texture. It's a plant-based polysaccharide made by fermenting plant sugars, used here in a cosmetic-grade "clear" form, finely milled for better clarity and stability than standard xanthan gum, so it thickens without clouding the formula or adding colour. It also helps keep ingredients evenly suspended. Only a small amount is needed, and it's blended into our vegetable glycerin first so it disperses smoothly. Readily biodegradable.

Naturally found in citrus fruits such as lemons and oranges. It is an excellent natural cleaning agent that is ideal for removing mould and mildew and is also effective at tackling limescale and calcium build-ups.

A broad-spectrum preservative used in small amounts alongside sodium benzoate, so formulas stay protected across a wider pH range. Ours is sourced as a pharmaceutical grade meeting the European, British, Japanese and US pharmacopoeia standards, the highest purity benchmark for this material, from an Article 95 BPR-compliant supply chain, which is the UK standard for biocidal sourcing. It protects the product itself against bacteria, yeast and mould, keeping it fresh and effective for longer once opened. Readily biodegradable and non-formaldehyde-releasing.

A nature-identical preservative, COSMOS-approved and a deliberate step up from the technical-grade sodium benzoate found in many cleaning products. It's the salt form of benzoic acid, a compound that occurs naturally in fruits like cranberries and cinnamon. Only a small amount is needed to keep each formula fresh and stable against the bacteria, yeast and mould that can develop once a bottle is opened. Readily biodegradable, and free from formaldehyde and formaldehyde-releasers, unlike some older preservative systems.